Who we are

At DemandSparks, we partner with marketing and sales teams to build the kind of strategies that don’t just attract leads—they ignite opportunity. Led by Sonja Gray, a global B2B marketing leader with over a decade of experience, we specialize in building and scaling demand generation programs that drive pipeline, revenue, and meaningful engagement.

  • B2B growth marketing is her playground.

    • Multi-channel demand generation

    • Account-based marketing (1:1, 1:few, 1:many)

    • GTM strategy + campaign orchestration

    • Marketing automation (Eloqua, Marketo, HubSpot)

    • ABM platforms (Demandbase, 6Sense)

    • AI-driven marketing (ChatGPT, Jasper, platform-native AI)

    • Revenue analytics & funnel optimization

    • Cross-functional team leadership

    • Global marketing execution

    • Change management & scaling operations

  • Always learning. Always leveling up.

    • B.S. in Business Administration, Marketing – University of Tennessee

    • Artificial Intelligence in Marketing Certification – University of Virginia

    • Momentum ITSMA ABM Certified

    • Demandbase ABM Certifications (Advanced + Foundations)

    • HubSpot Certifications – Inbound, Sales, Content, Email, Automation

    • Eloqua, Marketo & Salesforce Proficient

    • Google Analytics Certified

  • We believe the best results come from true collaboration—where ideas flow freely, egos stay parked, and everyone brings their strengths to the table. We keep it real, keep it fun, and stay focused on outcomes that matter. At DemandSparks, we celebrate the spark each person brings and create space for everyone to shine. Because great work isn’t just about strategy—it’s about the people who bring it to life.

Sonja Soesbe Gray Founder, Demand Sparks | B2B Demand Gen & ABM Strategist | GTM Advisor | Driving Revenue Growth Through AI-Powered Marketing

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